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Air Asia Fresh
5 Pax Team | My Role: UX Research, Information Architecture
We worked with the internal design team, executing user research & providing design recommendations for their merchant portal. The findings have helped them re-iterate their product & order management pages.
Heuristic Evaluation,
Competitive Analysis
User Interview,
Card Sorting
Product Creation
Order Management
"The team has went beyond and above to deliver a detailed stack of research insights. This findings will help us improve all other areas of our product as well. However, we advised the team that it will be more helpful to present the findings as a mid-fidelity prototype" - Nathan, Head Of Design Air Asia
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