Hawker Heroes App
3 Pax Team | My Role: UX Research, UX Design, Strategy.
Hawker Heroes is a duo who started in 2020 to help older hawker business survive through the COVID-19 pandemic and to preserve hawker culture in Singapore. We helped them strategize their product position in the market via research and designed a MVP prototype.
Discovering The App
Exploring The App
App As Lifestyle
Business Impact
It was a holistic approach. We didn't even know there so much to consider. The team was organized, detailed and set up a workable plan for us for the year ahead. All the best to Jaz, Aniq & Steve.
1
The design process has made Hawker Heroes understand their long term goals better
2
We managed to create a platform that allows the team to make revenue through content creation + delivery service.
3
We helped pave the ideation for the company visual branding as well as help them better understand their users.